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- Getting free advertising
- Fueling word-of-mouth
- Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.
Author: Dan S. Kennedy
Paperback: 240 pages
Company: Adams Media (2006-04-19)
ISBN: 1593374968
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- 23 creative approaches to naming a product, service, or business
- 18 ways to write a great headline
- 6 steps to creating memorable radio and TV ads
- Lists of power words and phrases
- Editing and revision techniques
- Tips on how to break bad news and achieve desired outcomes
- Advice on translating sales skills into copy
- Techniques for getting prospects to act by articulating their needs
Sales and Marketing the Six Sigma Way
Sep 9,2010
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business?except marketing and sales.
In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb?s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects.
In Sales and Marketing the Six Sigma Way, you will:
* Find out why "the usual fixes" for sales problems don't work
* Meet executives who have used Six Sigma to imrpove marketing and sales results
* See the pitfalls that await the unwary when applying process improvement in sales
* Learn how to introduce Six Sigma to sales and marketing professionals
* Discover through examples and cases how to manage sales as a process
Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing.
With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Hardcover: 298 pages
Company: Kaplan Business (2006-08-01) (2006-08-01)
ISBN: 1419521500
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Hospitality Sales and Marketing
Sep 9,2010
Author: James R. Abbey
Paperback: 600 pages
Company: Amer Hotel & Motel Assn (2008-06)
ISBN: 0866123253
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Wine Marketing & Sales: Success Strategies for a Saturated Market
Sep 9,2010
2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.Author: Liz Thach, Janeen Olsen, Paul Wagner
Hardcover: 347 pages
Company: Wine Appreciation Guild (2007-03-30)
ISBN: 189126799X
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The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth
Sep 9,2010
Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Dr. Joe Rubino (Bexford, MA) is an internationally acclaimed network marketing and personal development trainer, as well as a bestselling author of eight books and two audio albums. He is also an acclaimed success coach, speaker, and course leader in the fields of leadership development, team building, communication, and network marketing.
Paperback: 336 pages
Company: Wiley (2005-10-24)
ISBN: 0471716766
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Applying the Science of Six Sigma to the Art of Sales and Marketing
Sep 9,2010
Six Sigma is a highly flexible methodology and tool set, but few practitioners have successfully transferred the early successes Six Sigma enjoyed in manufacturing to sales and marketing. The opportunities to use it exist, but the expertise on how to apply it is lacking. This book provides step by step instructions on how to use data and measures to tackle common business challenges. An analysis of the territory planning process provides tools and techniques to improve the effectiveness of sales forces that suboptimize their efforts by calling on the wrong customers. It shows sales leadership how to use readily available data to ensure that the "right" customers are receiving the attention they need. It also quantifies the real cost of spending time with customers that are not improving the bottom line. A historical analysis of promotions takes the guesswork out of developing future sales campaigns. It does this by taking the time to define a specific goal and developing metrics that will allow side by side comparisons of past promotions. Once armed with this knowledge, future promotions stand a greater chance of achieving their goals. Other chapters cover projects on improving product launch sales, improving the effectiveness of the sales rep/sales manager field ride process, and sale representative hiring profiles. Contents: Introduction Chapter 1 The Evolution of Six Sigma Chapter 2 The Myth that Six Sigma is Only for Manufacturing Chapter 3 Sales Representative Hiring Profile Chapter 4 New Product Sales Chapter 5 Sales Representative Competency Chapter 6 The Field Visit Process Chapter 7 Sales Territory Planning Chapter 8 Product Promotions Chapter 9 Conclusion GlossaryAuthor: Michael J. Pestorius
Paperback: 150 pages
Company: ASQ Quality Press (2006-11-07) (2006-11-07)
ISBN: 0873896963
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The Fundamentals of Business-to-Business Sales & Marketing
Sep 9,2010
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Author: John Coe
Hardcover:
208 pages
Company: McGraw-Hill
(2003-08-29)
ISBN: 0071408797
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
Sep 9,2010
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! This guide shows you how to put together the most promotable message possible for any product or service including:
Perfect Phrases for Sales and Marketing Copy
Sep 9,2010
The Right Phrase for Every Situation?Every Time
Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.
Find out the
A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.
Author: Barry Callen
Paperback: 224 pages
Company: McGraw-Hill (2007-11-05)
ISBN: 0071495908
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Power Sales Writing
Sep 9,2010
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:
Author: Sue A. Hershkowitz-Coore
Paperback: 144 pages
Company: McGraw-Hill (2003-07-21)
ISBN: 0071410333
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Hospitality Sales: A Marketing Approach
Sep 9,2010
What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
Author: Margaret Shaw, Susan V. Morris
Hardcover: 352 pages
Company: Wiley (1999-08-30)
ISBN: 0471296791
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